Improving Digital Literacy of Rural Handicraft MSMEs to Strengthen the Promotion of Village Superior Products Based on Creative Economy

Abstrak

The development of the creative economy in rural areas plays a significant
role in improving community welfare, particularly through handicraft micro,
small, and medium enterprises (MSMEs). However, many rural handicraft
MSMEs, especially those producing woven bamboo and rattan products, still
face challenges in utilizing digital marketing strategies due to limited digital
literacy. This community service program aims to improve the digital literacy
skills of rural handicraft MSME actors in order to strengthen the promotion
and marketing of village superior products. The program was conducted
using a participatory empowerment approach through training, mentoring,
and evaluation activities. Data were collected through observation,
interviews, and questionnaires. The results indicate that digital literacy
training significantly improves the ability of MSME actors to utilize social
media platforms, develop product branding strategies, and expand market
reach. The program also encourages community awareness regarding the
importance of digital transformation in sustaining local creative industries.
Despite several challenges, such as limited technological infrastructure and
initial resistance to digital adoption, the program demonstrates positive
impacts on product visibility and economic opportunities. Therefore,
strengthening digital literacy among rural handicraft MSMEs is essential for
supporting sustainable village economic development.