Developing Halal Tourism in Indonesia: Strategies, Opportunities, and Challenges for Global Competitiveness

Abstract

This study investigates the development of halal tourism in Indonesia using a qualitative approach. Data were collected through a comprehensive literature review, in-depth interviews with industry experts and stakeholders, and case studies of various halal tourism destinations across Indonesia. The research identified four key factors—accessibility, communication, environment, and services—as essential components in enhancing the overall satisfaction of Muslim tourists. Findings indicate significant improvements in infrastructure, digital communication, and the provision of halal-certified facilities. However, challenges such as uneven infrastructural development and regulatory gaps still persist. Government policies, notably the DSN-MUI No.108/DSN-MUI/X/2016 fatwa, have played a critical role in standardizing halal tourism services and boosting consumer trust. The study suggests that a synergistic approach involving both government initiatives and industry innovations can further strengthen Indonesia’s position as a leading halal tourism destination in the global market. The insights derived from this research are expected to provide strategic recommendations for the sustainable and inclusive development of Indonesia's halal tourism sector.