LEGAL PROTECTION OF PERSONAL DATA IN ELECTRONIC TRANSACTIONS IN INDONESIA AFTER THE ENACTMENT OF THE PERSONAL DATA PROTECTION LAW

Abstract

The rapid development of digital technology has significantly transformed
social, economic, and governmental activities in Indonesia. Electronic
transactions have become an essential component of modern economic
systems, resulting in massive data collection and processing activities
involving personal data. This phenomenon raises serious concerns regarding
the protection of personal data and individual privacy rights. The enactment
of Law Number 27 of 2022 concerning Personal Data Protection represents
a major milestone in Indonesia’s legal system, providing a comprehensive
regulatory framework for personal data governance. This study aims to
analyze the legal protection mechanisms for personal data in electronic
transactions following the enactment of the Personal Data Protection Law.
The research employs a normative juridical method with statutory,
conceptual, and comparative approaches. The findings reveal that although
Indonesia has adopted global principles of personal data protection,
significant challenges remain in law enforcement, institutional readiness, and
public awareness. The study highlights the importance of strengthening
regulatory institutions, improving digital literacy, and ensuring compliance
among electronic transaction operators.