BUILDING AWARENESS OF WASTE MANAGEMENT AS AN APPLICATION OF GREEN ECONOMY IN PRAI MEKE VILLAGE, CENTRAL PRAYA, CENTRAL LOMBOK

Abstract

This study aims to assess the level of community awareness in Green Economy-based waste management in Prai Meke Village, Central Praya District, Central Lombok Regency. The main problems faced are the lack of public awareness of the importance of sustainable waste management, low participation in recycling programs, and limited infrastructure and waste processing facilities. The research method used is a qualitative approach with observation, interview, and data analysis techniques. The results showed that despite efforts to increase community awareness through the Waste Bank program, participation is still relatively low. The main challenges faced include the lack of continuous education, limited government support, and limited market access for recycled products. Therefore, more effective strategies are needed to increase public awareness, such as more intensive education, procurement of supporting facilities, and strengthening policies that support Green Economy-based waste management. With the right steps, waste management in Prai Meke Village can become more efficient and provide sustainable economic and environmental benefits.